So… What is Strategic Messaging?

So… What is Strategic Messaging?

Basically, it’s a method that helps you think strategically about how you’re going to develop the story, drive it straight, and tell it with energy—whether it’s  large or small scaled.

You might not yet realize the importance of a Strategic Messaging, or even know that you need one.  Isn’t that always how it is? You don’t know what you’re missing until you find it?

So what is a Strategic Messaging and what can it do for you, your leaders, or your organization? 

A Strategic Message helps you efficiently capture the core messages for any kind of topic—organizational, key initiatives, timely announcements, department plans, even people—in a strategic message platform such as a movie.  The foundation for all communication relating to a particular topic, your strategic message platform is the blueprint from which you build customized communications, to reach your end audience so they’re getting the information in a way that meets their needs.

In this blog, I will be introducing the Strategic Message behind the movie FernGully.

The film was released in the United States on April 10, 1992 and in Australia on September 17, 1992, and received mixed to positive reviews. The magical inhabitants of a rainforest called FernGully fight to save their home that is threatened by humans with their logging and a polluting force of destruction call Hexxus. The whole of the story is essentially a warning of destruction of the environment by humans and taking too much from it.

In this case the strategic message took a protagonist young male (Zack) 

and ultimately changed his views of the destruction he was causing. Man vs. nature if you will, offers a cautionary tale and plot around what would and is happening to nature, and in the end a valuable message has been delivered. I often wonder how many families or single people re-discovered nature after this movie.

As said by Native Peoples well before us, Nature is not to be exploited only take what you need to survive. Reeling me back in to nature after watching this movie has left an overwhelming optimism that nature always wins!

The movie is dedicated to “Our Children and Our Children’s Children.”