Sunday, December 7, 2014

Outstanding Online Media Kit


Entrepreneur.com









This media kit gets straight to the point and efficiently communicates the unique opportunity on this site. After viewing just a few pages a prospective media buyer has a clear idea of what the site contains, what makes the audience unique / valuable, and how exactly advertisers can get their message to that audience.

The “Entrepreneur At A Glance” page offers a great template for audience statistics that can be applied to sites in just about any niche.

The media kit of Entrepreneur.com is super efficient and beautifully constructed. Only after a quick peek into their media kit, the advertiser would be quick to understand the reader demographics of Entrepreneur.com.







Company that has the best global Corporate Social Responsibility is.....

Microsoft


Ranked #1 Best Corporate Social Responsibility Programs, Continues Dedication to Citizens and Communities.





Companies need to answer, two aspects of their operations. 
          1. The quality of their management - both in terms of people and processes               (the inner circle).      
          2. The nature of, and quantity of their impact on society in the various areas.

Microsoft has accomplished these tasks two years in a row. And who doesn't like to receive an award? Microsoft was recently named number one again in Corporate Social Responsibility by the Reputation Institute.

More important than an award, is the people and communities who benefit from the employees who take their time to give back through meaningful programs and individual efforts. 

The commitment to influencing local communities and to provide today's youth with the technology needed to create a better tomorrow, is the continuing efforts of Microsoft. 
The World Business Council for Sustainable Development in its publication Making good Business Sense by Lord Holme and Richard Watts, used the following definition.

"Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large"

Top 10 Companies with the best CSR Reputations

What are you worth?


What are you worth?





What are you worth? A question I never knew, but have a greater understanding now. Thanks to Leona Hobbs, and her magnificent lecture in late November has brought that question to the front of my mind. I have no set amount in mind yet however, I do have a better knowledge surrounding my abilities and will continue to make a check list in order to set a price.

Leona's graphic about User Actions and what branches out from that, gave me a clearer visual in the world of Public Relations. The words: User Actions, Earned, Lists, Owned, and Paid didn't mean a lot to me and then she added on Sponsorship's, Partnership's, and Content Marketing, oh my I thought I was going to overload with information. My pleasure to announce, I was wrong.

Although there was a great deal of information given, the way in which the information was relaid was outstanding and comprehensible. I felt that I came out of the lecture with a clearer understanding. 

Social media.... If I have never liked or cared about it before, I have 110% changed my mind now. I shall keep an open-mind and blast the social media world with my presents :)  




Here I come!

































Need to change

"Worth the wait"

Worth the wait indeed, Boeing introduces the new 787 Dreamliner






Boeing has introduced the new 787 in a BIG way. Extra comfort more fuel efficiency, and cheaper prices to fly, what more could a consumer want. Maybe new sun blocks? Now they have it. Instead of the old pull down shades, Boeing has incorporated electronic dimmers, so if you want to look out of the window while the person beside you is trying to get to sleep, you can lower the level of the light coming in to please both of you.


Far too often companies are reluctant to talk directly to their customers till a problem reaches a crisis. Boeing listened, bigger storage overheads, mood lighting and more.

Executive support and advocacy is extremely important, having leadership up front, present, and engaged is the key element to reinforcing a companies values.

Take a minute and watch the video clip introduction on Boeing's new product. 



My mission, vision, and values.......



Mission Statement
 
Work towards resources so everyone has food to eat and clean water to drink. Create safe and affordable housing. Eliminate child labour through teaching innovated ways of building a sustainable business. Encourage education and watch the smiles on faces because someone took the time to care.
 
Vision:
 
Acting with integrity, one person at a time
 
Value:
 
Giving, caring, and passionate about what I  involve myself in. Open-minded and unstoppable approach.